Last Friday I had the pleasure of working with ELOQUII to unveil their permanent location in Pentagon City Mall. The retailer opened the first ever pop-up store in Pentagon City in March, and with its success of outfitting women in the DC area with in-store plus options, was able to make the pop-up permanent, but in a new space.
I visited the brand new store on its first day open to unveil it to the Instagram community first hand, live on the ELOQUII account. It was an honor to participate in such a big event for the brand, and to say I had fun on the live Instagram would be an understatement. In addition to the IG live, I did a walk through of the store myself, to see all the new design and features of the store. My verdict? Its GORGEOUS!
The new store is absolutely gorgeous. It is layed out beautifully and its a step up from the pop-up, space wise! Don't get me wrong, the pop-up was beautifully designed, too, but the new spot blows it out of the water! Features such as the ELOQUII print wall, and the #XOQ camera wall (designed by local HGTV house flipper, Ati Williams!), put this store ahead of any other store in the mall, and make shopping here seriously special.
The #XOQ camera wall is made up of 100 vintage cameras that were spray painted gold and hung. Ati Williams did such an amazing job with this design concept, and I can't get over how awesomely creative and stunning it is.
The store now has more clothing in-store, and even has in-store exclusives, meaning you can get the clothes before they hit the online store!
The dressing rooms now are bigger and better, and feature more rooms to avoid waiting in line during busy times. They are also well lit, which is important for me in dressing rooms. I hate when a dressing room is poorly lit or has terrible mirrors (I'm looking at you, Nordstrom!). The new rooms are gorgeous with light pink curtains, furry chairs, and calming paint colors.